A company’s ability to innovate—and to foster and maintain a culture of innovation—has been shown in study after study to be a key factor in its growth and success. PwC studies, for instance, revealed after surveying 1,757 executives that 93% of companies in the study attributed most of their revenue growth to innovation and the most innovative U.S. companies predicted growth of 62.2% over a five-year period from 2013-2018.

But while top execs tend to have a unanimous view of innovation training as unequivocally positive, they also tend to be unclear and confused by it. Consequently, corporate innovation training is not what most execs think it is.

Let’s look at a few of the common misperceptions of innovation training.

Myth 1: Innovation training is “extra”

The old models of business emphasized training in skills such as leadership and succession planning as essential, but deemed innovation as optional or “extra”. This misperception may have resulted from the common assumption that innovation was not a teachable skill. Today we know better. In the last several decades innovative companies and leaders in business have demonstrated the essentiality of innovation as a business culture. Innovation is what drives business and allows companies to be competitive in an increasingly competitive marketplace. In order to maintain a competitive edge, companies must denounce the idea that Innovation training is an “extra”; it’s essential.

Myth 2: Innovation is not teachable

An exhaustive examination of what drives people to produce great work included interviews of over three hundred senior executives from Fortune 100 companies, and analyzed samples of 10,000 accounts of award-winning work in companies globally. The study concluded that the best predictors of employee success involved, not natural talent, but rather trainable skills, such as the skills taught in innovation training, and how an organization applied and supported those skills.

The conclusion: innovation is teachable and, more importantly, trainable. Innovation training offers repeatable knowledge-based methodology to instill in employees a way of thinking creatively and problem solving systematically. And it offers organizations methods and strategies to foster a company-wide culture of innovation that is sustainable to keep the culture active and progressive.

Man and women innovation training in action

Myth 3: Innovation comes from a few creative people in the company

Many execs often think that creativity, the driving force behind innovation, is not a teachable skill. They hold the mistaken idea that there exists a binary between creative and non-creative, with everyone falling into one category or the other. Quality innovation training programs use tested frameworks that cultivate innovative ideation and problem solving among all employees, even those who think they are not creative.

Innovation training cultivates a pathway to innovative ideas in otherwise “non-creative” employees and provides them with a formalized process to guide their creativity in the future.

The old models of business positions the top execs as the “idea people.” The new model rejects innovators as a few people in an ivory tower, and instead embraces and creates a workplace culture of creativity and innovation.

Looking for a way to capture innovative ideas from your own employees? Check out Innovator’s Accelerator, a comprehensive innovation training program that ends with a customized team innovation project where your employees solve a business-specific challenge. Built on decades of research by the the preeminent authorities on innovation, Clayton Christensen, Jeff Dyer, and Hal Gregersen, Innovator’s Accelerator helps highly motivated professionals develop techniques that spark transformation and turn emerging leaders into innovators. Learn More.