Building Your Personal Brand

A Career Development Course

*This course can be tailored or customized to your specific needs.

Course Overview

This seminar is supported with discussions and activities about personal branding and focuses on identifying strengths and building a personal brand image that helps to set you apart from others. Participants define their goals, create a personal brand statement and define actionable next steps to improving their personal brand.


  1. Define and understand the importance of personal branding
  2. Create a recognizable professional name and reputation
  3. Showcase knowledge, skills, and abilities that sets them apart from others
  4. Complete a plan to develop a personal brand

Lesson 1: Personal Branding

  • Define personal branding
  • Understand the importance and benefits of personal branding
  • Explore various personalities and brands

Lesson 2: Building and Packaging Your Personal Brand

  • Define your goal
  • Define your brand attributes (product, strength, core values, and passions)
  • Create your personal brand statement

Lesson 3: Manage Your Brand

  • Create a plan
  • Share knowledge
  • Align social media with brand § Capitalize on performance reviews
  • Review best practices