Enhancing Customer Satisfaction

A Customer Service Course

*This course can be tailored or customized to your specific needs.

Course Overview

Participants will examine the nature and motivation of a customer and discuss the benefits of customer satisfaction. Participants will also identify the five keys to customer satisfaction and understand how to apply to enhance a customer’s experience and overall satisfaction.


  1. Explain the importance of customer satisfaction
  2. Identify the key aspects of exceptional service
  3. Analyze tools for customer service
  4. Apply techniques for overcoming barriers to customer satisfaction

Lesson 1: Importance of customer satisfaction

  • Define customer service
  • Quality management in customer service
  • Identify ways to add value to customer relationships

Lesson 2: Service aspects

  • Service and money
  • Increased competition
  • Understanding customers
  • Quality customer service

Lesson 3: Analyze tools of customer service

  • Relationship deals
  • Quality products and services
  • Taking care of customers
  • Do it right
  • Attitude is key

Lesson 4: Overcoming Barriers

  • Identify barriers to customer satisfaction