Effective Business Strategy

A Strategic Planning Course

*This course can be tailored or customized to your specific needs.

Course Overview

Effective business strategy begins with the right tools. Learn managerial principles for strategic formulation (including internal and external analysis), a process for making strategic choices, and steps for implementation in this overview of the different strategy types.

Objectives

  1. Define core components of a business strategy
  2. Understand the steps for creating a business strategy
  3. Identify how to maintain your competitive advantage
  4. Learn how to prioritize resources

Lesson 1: Organization’s Current or Desired Core Competencies

  • Define core components of a business strategy
  • Understand the steps for creating a business strategy
  • Identify how to maintain your competitive advantage
  • Learn how to prioritize resources

Lesson 2: Description of How You Will Differentiate vs. Competition

  • SWOT
  • Market assessment of your current position
  • Competition assessment vs. your current position

Lesson 3: Initiatives in the Areas of Marketing, Operations, IT, Finance, and Organizational Development

  • Financial strategy for obtaining resources for initiatives
  • Planning strategy for implementation of initiatives
  • Measurement of success of initiatives

Lesson 4: Financial Forecast Which Shows How You Plan to Meet Initiative Goals

  • Timelines/Goals
  • Return on Investment schedule
  • Data needs